Tuesday, June 26, 2007

Title Tool / Marquee Improvements - please add yours!

This post isn't really a tip, it's an invitation to add your thoughts to improvements that could be made in the whole Avid Title Tool / Marquee environment for adding text to video. I've been having a sort of blog conversation with Steven Cohen over at Splice Here (an excellent editing blog if you haven't already discovered it) about the pretty woeful nature of the whole text on graphics experience inside Avid.

So I've been in touch with my one good contact at Avid (who will remain nameless so they don't get flooded with feature requests) and they've promised to at least get a list of suggested improvements to the right people. So in this post I'd like to do two things - outline my suggested improvements to Avid titling, and then invite any readers to add their own suggestions via comments.

I do understand that there is a Feature Requests forum on the Avid Website, but having looked through that it seems as if the Title Tool requests are a bit buried, along with many other calls for improvement. I also appreciate that there are other areas where Avid is less than perfect - but my intention here is to focus on one fairly narrow category of improvements and see if any results are forthcoming. Who knows, if this works I might move on to something else.

I also need to declare my interests here as an Online Editor working in Standard Def. on a one-hour weekly lifestyle show - a format where a substandard titling interface costs me a lot of time - so this post is pretty selfish, but by inviting comments not as selfish as it could be.

So; here are my ideas for a better titling tool - and these points are in my rough order of priority.
  1. Powerful, integrated in-line titling - I want the upgraded UI to work directly on the record monitor. If I need more space I'll switch into big effect mode (or some other fullscreen mode provided in the UI)
  2. Full control over character and paragraph spacing, kerning, leading and all other options that you now find in a modern graphics app like Photoshop.
  3. Global Title styles - I want to be able to define Character and Paragraph styles that apply to a series of titles, and if I change these properties all the titles with that style will automatically update.
  4. Graphics and Logos integrated with titling. At the very least I want to add a sponsor graphic into a rolling title without the title size expanding to megabytes. And no, I don't want to import it as Matte and hand-animate it to match.
  5. Text Animation - sophisticated, fast text animation without exiting to After Effects, or starting Marquee. Marquee is powerful, but so slow.
  6. Data driven title templates - I want to be able to autofill a series of titles with text (and title properties like size) from a Word Document, a text file, an Open Document Format file etc.
  7. Virtually infinite text size, or change the title model to completely vector-based.
  8. Less, or no rendering

So please, add anything you think I've missed as a comment- and I'll post again with a collation my ideas and yours.

9 comments:

Anonymous said...

I agree wholeheartedly. And you're absolutely right about being able to design titles on the client monitor. The little title monitor was a kludge from the beginning.

Steve Cohen

editblog said...

I think all of those suggestions are accurate. I'd like to see some bevels and glows and some presets that give us a look like we get in photoshop. But I think the most important thing is working directly on the Record monitor with a easy ability to make changes. Let me designate a saved title as a template or a "stand alone." Final Cut Pro doesn't do this either.....

schnittman said...

Perhaps the best feature of most of FCP Suite, is the availability of some really good templates which do most of the things that most editors would need to temp things out.

By this I mean: moving type, some flares and highlights on the type, letters that work as separate entities or as words, etc.

Anonymous said...

If you haven't looked at PostDeko you should. http://www.avid.com/products/postDeko/

I think this application should be the default title tool in the Avid product line.

Grant said...

I'll have a look - thanks for the info.

Anonymous said...

import photoshop files with layers and alpha. better, less confusing, animation control.

Anonymous said...

spell check

haukez@web.de said...

Agree with the above - plus:

-better automatic naming of saved titles, should be named after the content (not Title0001 ...)
-new feature like this: right click (or whatever) on a Titleclip in the Timeline brings up a little Textfield inside that clip (that may scales in size - could be customizable via the TimelineSettings) to easely correct misstyping without leaving the edit mode or paste a whole text quickly into predefined Templates = Great for Subpictures, Banderoles and often repeatet Textinserts of all kinds. The suggested "bigger editing mode" on Recordmonitor and its interface must only be used to design the layout and style of those templates.
-an extra timeline (like those from LiveType) for the animated TextElements could pop up above the Textclip (analog to the Nested Effects today)to easely edit them in context with the main timeline

when i reread this i guess the main thing is to avoid interuption in editing when launching any sort of extra Application or "Mode" each time even for minimal changes like position, typing errors an so on ... whatever, keep the work fluent!

thats my 2 cents

Tom said...

What about a standalone version? Then I could work at home on just titling and take all the settings with me. Is this already possible?